BILL GATES, "KEYNOTE ADDRESS TO THE CREATING DIGITAL DIVIDENDS CONFERENCE" (18 OCTOBER 2000)
Sandra L. French
The influence of Bill Gates on technology, society, and global economics is undisputed. He co-founded Microsoft in 1975 with the vision of a "computer on every desk and in every home"--a computer that would, of course, be running Microsoft software. In the first twenty-five years of Microsoft, their software products have become the primary method for working, obtaining information, and communicating online. Gates' tenure as Microsoft's chief executive has come to symbolize for many the dawn of the information age and the resultant digital capitalism.
Images of Gates are filtered to the public through the mass media and the increasing technological literacy of the global world. Technology is a popular subject of study for contemporary rhetoricians, and has been examined at the micro and macro levels. While much has been written about the development of the personal computer and its impact on society, little attention has been given to technology's business leaders. Gates' standard oratorical themes include presenting the Internet as an autonomy-enhancing tool that will assist in gathering information, communicating with friends, and structuring our time. For him, computers must be tools of empowerment; therefore, the overarching theme of his oratory is lauding technological progress. Gates consistently articulates his admiration for technological progress, his appreciation of capitalism, and his belief that the personal computer is a tool of empowerment for all. Thus, he offers his career as much more than an effort to amass a huge personal fortune. He offers it as work in service of the betterment of society. Indeed Gates' public relations are heavily invested in his images as the technology industry leader.
The most famous businessman in the
world, William Henry Gates III, was born
During Gates' junior year at
In January 1975, Allen and Gates read
an article in Popular Electronics
about the Altair 8800, the newest, most powerful microcomputer of its time. The
machine came with 256 bytes of memory--less than half the capacity of the now
outdated floppy disk. It was hailed as the first commercially successful
personal microcomputer. The price was $297 or $395 with a computer case and did
not come assembled. Thousands of orders for the 8800 rescued Micro
Instrumentation and Telemetry Systems (MITS) from bankruptcy. Hobbyists who
successfully put together their Altair kit ended up with a blue, box-shaped machine
without a keyboard, monitor, or paper tape reader. To enter programs or data,
one set the toggle switches on the front. Results of a program were indicated
by the pattern of flashing lights on the front panel. Further, the computer did
not come with any software--no operating system, no programs. According to the
Microsoft website, Gates and Allen "seized this opportunity to transform
this early PC into a breakthrough--the Altair needed software, a programming
language that could make it perform useful computing tasks. That's when it all
began." Gates, Allen and friend Monte Davidoff
co-wrote a version of BASIC, a programming language previously used on other
types of computers, and licensed it to MITS as the first programming language
for the Altair. That year Gates dropped out of Harvard and joined with Allen to
In April, 1975, Gates and Allen
opened the first Microsoft Corporation
Microsoft made additional
technological breakthroughs in the 1980s. In April 1983, Microsoft introduced
the first "mouse," and in November 1983 a graphical user interface for
operating systems, "Windows," was introduced. In 1983 the company
revenue rose to $32 million. In 1984, Gates made his first of six appearances
on the cover of Time magazine, introducing
his name and his company into mainstream media. On
Under Gates' leadership,
In November 1999, U.S. District
Court Judge Thomas Penfield Jackson handed down a strongly worded decision
finding Microsoft guilty of monopolistic practices. On
The findings of fact issued by the Court on
Following an appeal by Microsoft, however, the 9th Circuit Court of Appeals concluded that most of the violations found in the District court could not withstand scrutiny. In June 2001, the U.S. Court of Appeals voided part of Judge Jackson's ruling and removed him from the case, citing violation of a number of "ethical precepts" including talking to reporters and publicly deriding Gates during the trial. The remainder of the case was returned to the U.S. District Court.
The government asked the District Court to consider breaking Microsoft into two companies, one that would handle software operating systems and one that would deal with office products and other "productivity" tools. The government further suggested that the two companies be monitored by imposing restrictions on their conduct, including forced sharing of their intellectual property (i.e., the source code for their software) and limits on their ability to integrate features into their operating system products. The District Court agreed with the remedies, but that decision was later reversed on appeal.
In November, 2001, Microsoft settled with the Justice Department. Since November 2001 Microsoft has been engaged in extensive efforts to meet the milestones established under the settlement decree which involves allowing computer hardware companies the option of removing access to certain Windows components as well as disclosing and licensing technical information to other vendors.
Despite his legal troubles, the 1990s
proved an exciting time for Gates and
many admire Gates' savvy business decisions, others continue to see him as a
threat to fair competition and free market enterprise. The demonizing of Gates has
grown in intensity along with Microsoft's market share. In 1989, a Fortune cover story about an alliance
between Apple's Steve Jobs and IBM portrayed Gates as a sullen little boy,
unwilling to share the spotlight--or his profits--with others. T.R. Reid echoed
these sentiments in a 1992 Washington
Post article that began: "These days, it seems as if everybody in the
PC is ganging up on
Despite this image, Gates has strengthened his commitment
to public service and philanthropy in recent years, stating publicly he would
not leave the bulk of his fortune to his children. In January 2000 he created the
Bill and Melinda Gates foundation, merging two smaller philanthropic entities,
the Gates Learning Foundation and the William H. Gates Foundation. According to
its website, the Foundation works to promote greater equity in global health
and education, and it has supported public libraries nationwide, and at-risk
worldwide as a technology evangelist, Gates' philanthropic pursuits have
surprised many observers and prompted skepticism from some of his colleagues
within the computer industry. Some have
even deemed his passion for global health a public relations ploy designed to
distract attention from the anti-trust litigation against Microsoft. On
occasion, some of his colleagues have even criticized Gates in public for the
philanthropic priorities. One such occasion was the Creating Digital Dividends
Contextualizing the Speech
In 1989, Tim Berners-Lee invented the World Wide Web, an internet-based hypermedia initiative for global information sharing. In 1990, he wrote the Hypertext Transfer Protocol (HTTP), the computer language still used today to navigate hypertext documents on the Internet. He also designed an Internet addressing system, initially called Universal Resource Identifiers (URIs), now generally known as a Uniform Resource Locator (URLs).
By the end of 1990, Berners-Lee had also written a program to retrieve and view hypertext documents--what we now call a browser. Originally called the "WorldWideWeb," it was later renamed to avoid confusion with the abstract space known as the World Wide Web. In 1991 he made his web browser and server software available on the Internet. Thanks to Berners-Lee's insistence that web code be available to everyone royalty-free, programmers and software developers around the world have been able to introduce their own modifications and improvements. In August of 1993, Marc Andreesen, a programmer and graduate student at the University of Illinois, joined with other programmers to release a free version of their web browser, Mosaic, for Macintosh and Windows operating systems. This was a significant event in the evolution of the World Wide Web. For the first time, a web browser with a relatively consistent and easy to use point-and-click Graphical User Interface (GUI) was available for free on the most popular operating systems available at the time.
added ease of use, Internet usage soared during the 1990s to more than 400
million users by the year 2000. These statistics seem staggering until put in
perspective. The Internet is still used by less than 10 percent of the world's
population. Further, Internet users in all countries tend to be young, urban,
male, and possess higher levels of education and income. Thus arose the problem
of the "digital divide": the division between technology "haves"
and "have nots" along lines of economic status, race, education,
gender, and geographic location. According to
Finding solutions to the digital divide has become both a national and international priority. In 1995, the National Telecommunications and Information Administration (NTIA) released the first of four reports on the subject, "Falling Through the Net: Defining the Digital Divide." Subsequent reports were published in 1998, 1999, and 2000. The first three reports focused on defining the problem and identifying the technology haves and have nots, while the fourth report recognized that progress had been made in providing universal access to technology for Americans. The 2000 report was also the first to include statistics on high-speed Internet access and the use of Internet technologies among Americans with disabilities.
In the first NTIA report in 1995, the
widening information gap in the
The second NTIA report, "Falling Through The Net," was released just three years later. It revealed that:
§ Urban households with incomes of $75,000 and higher were more than twenty times more likely to have access to the Internet than rural households at the lowest income levels, and more than nine times as likely to have a computer at home.
§ Whites were more likely to have access to the Internet from home than Blacks or Hispanics have from any location.
§ Black and Hispanic households were approximately one-third as likely to have home Internet access as households of Asian/Pacific Islander descent, and roughly two-fifths as likely as White households.
§ Regardless of income level, Americans living in rural areas were lagging behind in Internet access. At the lowest income levels, those in urban areas were more than twice as likely to have Internet access as those earning the same income in rural areas.
In a letter introducing the 1999 NTIA report, Commerce Department Secretary William M. Daley wrote:
In a society that increasingly
relies on computers and the Internet to deliver information and enhance
communication, we need to make sure that all Americans have access. Our
domestic and global economies will demand it. Ready access to
telecommunications tools will help produce the kind of technology-literate work
force that will enable the
Solutions offered in the report included encouraging competition among telephone service providers to reduce costs of Internet access, expanding community access to computers in libraries and schools, and building public awareness of the importance of Internet access to people of all ages. As the report concluded: "We need to reach out to these communities and let them know why they should care--how new technologies can open new opportunities for them and their children."
The 2000 NTIA report showed that the overall level of digital inclusion was on the rise, with an increase in Internet access among Black households to 23.5 percent and Hispanic households to 23.6 percent. Internet access in rural households also increased 75 percent between 1998 to 2000, to 38.9 percent. More than half (51 percent) of American households now had computers, with 41.5 percent also having Internet access.
turn of the century, the digital divide had become a political priority in the
the digital divide became a primary theme at the G-8 economic summit in July
2000. Creating a digital opportunity task force, the summit urged collaboration
between companies, Non-Governmental Organizations (NGOs), and national governments
to support technology enhancements in specific countries. The G-8 leaders also agreed
to revisit the issue at the 2001 G-8 meeting and to keep the digital divide at
the forefront of their cooperative efforts. However, following the terrorist
developments established the context for the 2000 Creating Digital Dividends
Conference, held October 16-18 at the
Approximately 350 people attended the conference, including senior executives from technology companies, venture capitalists, policy-makers, government leaders, and entrepreneurs from around the world. Many technology industry leaders spoke at the conference, including Jeff Bezos from Amazon.com, Carlene Moore Ellis from Intel Corporation, John Cage from Sun Microsystems, and Carly Fiorina, former Chairman of Hewlett-Packard. The highlight of the conference, however, was expected to be the closing keynote address by the chairman of the most successful technology company in the world, Microsoft's Bill Gates. As it turned out, Gates had a big surprise for those in attendance: rather than the digital divide, Gates chose to speak about the more basic problems facing underdeveloped countries.
Interpreting the Speech
As the final speaker at a conference on the benefits of bringing technology to underdeveloped nations, Bill Gates was expected to deliver a rousing speech consistent with his public reputation as the most famous and successful technology evangelist of our time. Instead, he focused on problems of health care and literacy in the third world, surprising and disappointing many in attendance. According to one media account, "Gates' comments let some air out of the tires at the three-day conference, which had focused on the ways that private industry can make investments in developing countries."
began this speech as he does most of his public appearances: celebrating the
advances in technology over the last 25 years. Defining the PC as a tool that
let individuals find, create, and share information, Gates marveled at how, in
On a worldwide basis, it's not just sharing about software and medical advances; it's sharing about every type of advance that is taking place through this technology. Now, as we think about world equity, though, just focusing on access to computers is a fairly narrow way to look at these problems. (9)
Gates attempted to soften his audience to the change of topic by recounting a statement made by Ted Turner at a recent event regarding the uselessness of getting computers out to people who don't have basic health care needs met. Gates argued:
I know there was a conference that Ted Turner went to a few months back, and they were talking about, okay, let's get computers out to everybody, let's get computers out to everybody. And Ted was kind of a troublemaker. Ted was true to form. Ted said, come on, these people don't have medicines, they're dying, they don't have electricity. Why are we just sitting here talking about computers? And it was very disruptive, because, you know, the whole assumption had been, look, you get computers to these people. It's almost like saying, well, how about the auto divide, people who don't have cars. So what if they don't have roads, we've got to get them cars. (Audience laughs.) (9)
Gates then discussed his own philanthropy, surprising his audience by talking more about population control and health care than the digital divide. "When I first started thinking about philanthropy," he began, "I looked back and studied what some of the foundations had done over history, and looked at what kind of things could really make a difference. One of the first causes I got attracted to was the issue of population growth" (10). No doubt to the surprise of his audience, computers and computer literacy were not on Gates' list of things that could "really make a difference." Identifying population control and health care as the greatest global challenges, he urged a massive new effort to address these problems: "We're going to have to have a lot of government involvement; we're going to have to have a lot more philanthropy than we've ever had in the past, that's going to be critical" (22).
Gates then laid out his priorities for helping to improve conditions in underdeveloped nations. First, he argued, population growth must be controlled. Gates explained that as health care equity improved, populations actually decreased: "You get this connection that if they can assume that those kids will grow up healthily, then they don't need to have five or six or seven kids in order to have a high probability of being supported in their old age" (13). Second, Gates focused on the need to improve worldwide access to vaccinations, claiming that the current world vaccination rate was only about 70 percent. "And so today," he noted, "we can say that there are about eight million children who die each year who shouldn't die" (15).
Despite these shocking numbers, Gates argued, the media had ignored the problem because it was a daily occurrence, and thus it had remained "below the surface." He then revealed that this issue had become a much higher priority for him than the digital divide. Sounding a personal note, he stated:
Nowadays when people ask me what I'm reading, it's not quite exciting to tell them, oh, I'm reading about the evolution of infectious diseases, or the history of malaria. I haven't gotten many people enthused about reading these things, but once you get into it it's really quite fascinating. The gaps in terms of living conditions are much more dramatic than I think at least on a daily basis we think about, or that we prioritize our activities around. (20)
Philanthropy and government investment needed to be greatly increased in order to address these problems, he concluded, and he argued for an increase in personal giving as well.
Next, Gates focused on the problem of literacy in underdeveloped countries. It too needed to be addressed before it made sense to promote new information technologies, Gates reasoned. He then summarized his priorities: "And so it would all come together, if you get health, then you have opportunity for literacy. Health first, then literacy, once you have literacy then you have a chance to bring in the new tools of communication" (23).
Gates concluded by restating his optimism about "where all this will go, including the health elements, including the digital elements" (25). Yet few in his audience appeared to share his enthusiasm, at least if the question-and-answer session that followed may be taken as evidence. Moderated by Scott Shuster, editor for Business Week and the conference's chairman of events, the question-and-answer session clearly revealed the conflict between Gates' position and that of most of the other conference attendees. Reading questions from audience members on cards, Shuster's website described the exchange this way:
This 35-minute one-on-one discussion with Bill Gates received very wide attention (including coverage in the New York Times), as the chairman of Microsoft Corporation repeatedly stated his strong opposition to the central premise of the conference. It was up to Scott to present the conference viewpoint and to challenge Bill Gates to defend his position.
At the start of the session, Shuster pressed Gates to comment on the potential health benefits of providing computer access to the world's poor. Citing his own experiences as a journalist encountering a village riddled with elephantiasis, a form of malaria, Schuster asked:
The point is that in a world where you have a new sort of economy developing that is in orbit around the PC, isn't there a health enhancing aspect to introducing the PC, and helping people step away from this, you know, tote and bare kind of lifestyle that is so inimical to health, and helping them to achieve a higher standard of living?
Gates responded that specific disease problems must be addressed before computers could help. Also, not to be outdone, he added: "People who have lymphatic filariasis, which is the name for elephantiasis, they're not going to be using the PC. I mean, they're not." Here Gates displayed his knowledge of world health by referring to the disease by its more scientific name.
Shuster next asked Gates to comment on business opportunities for the computer industry in the underdeveloped world. Defining the poor as those who made less than $1 a day, Gates replied: "Do people have a clear idea of what it means to make $1 a day? There is no electricity. No power systems. These people are trying to stay alive. There is no need for a PC." Shuster responded by declaring that Gates simply didn't "get it." Gates' retort: "I've never been a ‘get it' kind of guy. But I get there are other things these people need other than technology." Shuster then took Gates to task again, stating: "I'm suggesting that closing the digital divide has significant health improving aspects. Gates responded by repeating his position: "they're not going to become literate if they don't have good health." Gates' vision did not include economic development as a precursor to good health, a view widely held by the other conference attendees.
Not surprisingly, media reports on the Digital Dividends Conference focused on Gates' speech and the confrontation with his fellow technology leaders that followed. In the New York Times, Sam Verhovek wrote: "For a man often thought of as the world's chief evangelist for technology, Mr. Gates is assuming a surprising role these days, in which he seems to be taking his own industry to task for having far too much faith in digital solutions to the planet's worst ills." The British newspaper, The Guardian, had a similar slant on the story, concluding: "Bill Gates poured scorn yesterday on the computer industry's attempts to improve access to technology in developing nations." The Guardian further reported that one of Gates' critics, John Gage of Sun Microsystems, called his speech "flippant" and accused the Microsoft founder of "missing the point of the conference."
Thus, audience responses and media coverage suggested that Gates' speech was a failure. A simple explanation for this failure is that he did not fulfill the requirements of the rhetorical situation. In Bitzer's terminology, the "exigence," or situation, that called this discourse into existence--the conference itself--had a specific agenda. Its chief objective was to engender enthusiasm for spreading new technologies into underdeveloped nations to spur progress and economic development. Gates' address clearly violated the audiences' expectations, especially since Gates had been known for celebrating the positive effects of technology on society. The audience members, in theory, were all there for this same purpose: to explore how technological advances might help solve the social and economic problems of underdeveloped countries. Other speakers at the conference met this demand for arguments that would further these purposes. Gates clearly violated these expectations in the minds of the press and the audience, and for that he was harshly criticized. Gates argued that technology can achieve little where basic subsistence needs are yet to be met. Gates called upon his fellow technology leaders to embrace his broader view of economic and social justice.
Week provided a special report on the Creating Digital Dividends conference
The Legacy of the Speech
the disappointment and confusion expressed by many who attended the Creating Digital
Dividends conference, Gates' speech highlighted the disagreements over the
importance of the digital divide in areas still threatened by overpopulation,
inadequate health care, and abject poverty. Nonetheless, the topic of the
digital divide continues to be a major theme in discussions of social and
economic justice. During the 2001 G-8 meeting, the world's big eight powers
endorsed a nine point action plan, known as the
Our vision of an information society is one that better enables people to fulfill their potential and realize their aspirations. To this end we must ensure that IT serves the mutually supportive goals of creating sustainable economic growth, enhancing the public welfare, and fostering social cohesion, and work to fully realize its potential to strengthen democracy, increase transparency and accountability in governance, promote human rights, enhance cultural diversity, and to foster international peace and stability.
Priorities for the G-8 include: improving connectivity and lowering costs, helping establish national Internet strategies, and deploying information technology in health care, developmental aid, and entrepreneurship.
In 2003, the Business Council of the United Nations sponsored another conference, "The Net World Order: Bridging the Global Digital Divide." Participants in this conference developed visions, strategies, and innovative business solutions for expanding IT in today's global economy. At the conference, UN Secretary-General Kofi Anon stated: "Information technology is not a magic formula or panacea. But it is a powerful force that can and must be harnessed to our global mission of peace and development." At another conference, the Commonwealth Technology Forum held in London in July 2005, many of the big names in technology from government, academia, and industry, came together to consider issues of IT outsourcing, technology innovation in Europe, and how ICT (Information and Communications Technologies) can help the developing world.
Despite the negative reactions to his keynote address at the Creating Digital Dividends Conference in 2000, Gates continues to support efforts to improve health care in impoverished areas of the world. A 2003 interview of Gates conducted by Bill Moyers at Columbia's Mailman School of Public Health demonstrated Gates' continued commitment to improving health conditions in underdeveloped nations as a precursor to technological developments.
interview, Moyers asked Gates about a trip to
Well we took a computer and we
took it to this community center in
Ironically, the businessman long criticized for his egotism
and his singular desire to promote new technologies has become one of the world's
most generous philanthropists. The December 2005 issue of Time honored Bill and Melinda Gates, along with U2 lead-singer
Bono, as their Persons of the Year, for their work fighting worldwide poverty and
disease. The following statement appeared on their Bill and Melinda Gates
Foundation website shortly after the announcement: "We're grateful that Time recognizes the importance of the
world's inequities, whether they are in the
Note: Sandra L. French is an Assistant Professor of Communication at
 Stephen Manes and Paul Andrews, Gates: How Microsoft's Mogul Reinvented an Industry and Made Himself
the Richest Man in
 James Wallace and Jim Erickson, Hard Drive: Bill Gates and the Making of the Microsoft Empire (New York: Harper Business, 1993), 44.
 Wallace and Erickson, Hard Drive, 49-51.
 Wallace and Erickson, Hard Drive.
Microsoft Fast Facts, Microsoft Website, http://www.microsoft.com/presspass/
inside_ms.mspx (accessed on October 5, 2005).
 Wallace and Erickson, Hard Drive, 90.
 Originally spelled Micro-soft.
 Stock trading value accurate as of June 2006.
 Annual Report for 2005, Microsoft Website, http://www.microsoft.com/msft/reports/ar05/staticversion/index.html (accessed on November 26, 2007).
 David S. Evans, "Introduction," in Microsoft, Antitrust and the New Economy Selected Essays, ed. David S. Evans (Boston, MA: Kluwer Academic Publishers 2002), 4.
 Lea Goldman and Luisa
Kroll, "Billion Dollar Babies," Forbes,
 T.R. Reid, "The Future According to Gates: Reign and Sunshine for Microsoft," Washington Post, March 9, 1992, p. F18.
 Elizabeth Corcoran, "Microsoft Heads Home; Software Giant Targets Huge Consumer Market with a Host of High-Tech Innovations," Washington Post, November 13, 1994, p. H01.
 Thomas McCarroll,
"Ending the Paper Chase," Time,
default.htm (accessed on
 Foundation Fast Facts, Bill and Melinda Gates Foundation Website,
http://www.gatesfoundation.org/default.htm (accessed on December 28, 2005).
 Lisa J. Servon, Bridging the Digital Divide: Technology, Community and Public Policy (Oxford: Blackwell Publishers, 2002), 2.
 National Telecommunications and Information Administration, "Falling through the Net: Toward Digital Inclusion," National Telecommunications and Information Administration Website, http://www.ntia.doc.gov/ntiahome/fttn00/contents00.html (accessed on November 26, 2007).
 National Telecommunications and
Information Administration, "Falling through the Net: A Survey of the 'Have
Nots' in Rural and Urban America," National
Telecommunications and Information Administration Website, http://www.ntia.doc.gov/ntiahome/fallingthru.html
 National Telecommunications and Information Administration, "Falling through the Net: Defining the Digital Divide."
 National Telecommunications and Information Administration, "Falling through the Net: Defining the Digital Divide," National Telecommunications and Information Administration Website, http://www.ntia.doc.gov/ntiahome/fttn99/contents.html (accessed on November 14, 2005).
 "Falling through the Net: Defining the Digital Divide."
 National Telecommunications and Information Administration, "Falling through the Net: Toward Digital Inclusion."
 Bill Gates, "Economics
and the Digital Divide," Microsoft
 "Is the Digital
Divide a Problem or an
 Creating Digital Dividends Conference Information, The World Resource Institute Website, http://www.digitaldividend.org/confrnce_highlght/confrnce_highlght.htm
 The Digital Strategy: Glossary of Terms, The Digital Strategy: Creating Our Digital
Future Website, http://www.digitalstrategy.govt.nz/templates/Page____60.aspx
 Here and elsewhere passages in Gates' Creating Digital
Dividends Speech are cited with reference to paragraph numbers in the text of
the speech that accompanies this essay. See William Gates, "Keynote
Address to the Creating Digital Dividends Conference," The World Resource
 Gates, "Keynote Address to the Creating Digital Dividends Conference."
 Gates, "Keynote Address to the Creating Digital Dividends Conference."
 Gates, "Keynote Address to the Creating Digital Dividends Conference."
 Sam Howe Verhovek, "Bill Gates Turns Skeptical
On Digital Solution's Scope" New
 Jane Martinson, "Gates Derides Digital
Donors," The Guardian,
 Lloyd Bitzer, "The Rhetorical Situation," Philosophy and Rhetoric 1 (1968): 1-14.
 "Is the Digital Divide a Problem or an
 "Is the Digital Divide a Problem or an
 "Is the Digital Divide a Problem or an
 Okinawa Charter, G8 Information Centre Website, http://www.g8.utoronto.ca/ summit/2000okinawa/gis.thm (accessed on November 1, 2005).
Commonwealth Summit in
 Bill Gates Interview with Bill Moyers,
 Statement by Bill and Melinda Gates About Being Named Persons of the Year, Bill and Melinda Gates Foundation Website, http://www.gatesfoundation.org/AboutUs/Announcements/Announce-051218.htm (accessed on November 26, 2007).